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Bedavailability.Com v. A Bed Available

February 9, 2007


The opinion of the court was delivered by: Honorable Larry Alan Burns United States District Judge


On October 30, 2006, Plaintiff filed its Complaint against Defendants A Bed Available, LLC, ("A Bed Available") and a Defendant identified as "Jim Paffile," and a summons was issued as to both. On November 8, 2006, before any responsive pleading was filed, Plaintiff filed an Amended Complaint naming A Bed Available and Joseph Paffile, a managing member of A Bed Available, as Defendants. Summonses were issued as to both, and were returned and filed November 27, 2006. That same day, Defendants filed a motion pursuant to Fed. R. Civ. P. 12(b)(2), (4), and (6) to dismiss for lack of personal jurisdiction, or for defects in process, or for failure to state a claim (the "Motion").

According to the pleadings, is a California corporation with its principal place of business in this district, while A Bed Available is a limited liability company organized under the laws of the state of Washington, where it has its principal place of business. Both and A Bed Available allegedly operate websites that provide information on the availability of accommodations in retirement care facilities, skilled nursing facilities, and assisted living facilities (collectively, "Care Facilities") in the United States. Plaintiff alleges Defendants are liable pursuant to the Lanham Act because the website (including the name and logos) used by A Bed Available is confusingly similar to its own, and because A Bed Available is allegedly intentionally confusing consumers and drawing away's customers. Plaintiff alleges both Defendants engaged in the Lanham Act violations. Plaintiff has also brought California state claims, which it contends arise from the same set of operative facts.

I. Personal Jurisdiction

Defendants characterize the services offered by A Bed Available as listing services for Care Facilities, and contend the services are to be performed entirely within the state of Washington. They provide documentation that these agreements are expressly subject to venue and jurisdiction in Washington and are to be construed under Washington law. (Paffile Decl. in Supp. of Mot. to Dismiss, ¶ 12.) Defendants add, however, that A Bed Available "is engaged in the business of helping families and advocates locate a care facility for a loved one or client." (Id. at ¶ 9.) Defendants contend that Defendant Paffile has had no contacts with the state of California at all for the past fifteen years, and that A Bed Available has only limited contacts with California.

Defendant Paffile's declaration states that each Care Facility pays a fee of $99 to be listed on its website, and that the total fees paid by Care Facilities in California amounts to less than $2000. (Paffile Decl., ¶¶ 12, 13.)

Defendant Paffile declares specifically that its website "is not directed at California residents.(Paffile Decl., ¶ 11.) A Bed Available "does not direct any of its advertising specifically toward California residents, nor does it advertise in any publications that are directed primarily toward California residents." (Id., ¶ 21.)

Defendant Paffile has declared that "all of the activities complained of by the Plaintiff were undertaken by Defendant A Bed Available LLC and/or me in my capacity as a managing member, not as an individual." (Paffile Decl., ¶ 23.) His declaration further makes special mention of the precautions he and A Bed Available took to limit fora for litigation against them to Washington courts. (Id., ¶ 25.)

Defendants contend that they were not served in the state of California, are not domiciled within the state, have not consented to suit in the state, and lack minimum contacts with the state. Plaintiff does not contest the first three denials, but argues Defendants do have the required minimum contacts with the state to make them amenable to suit in California.

The parties have cited no federal statute governing personal jurisdiction, so the Court applies California law. Panavision Int'l., L.P. v. Toeppen, 141 F.3d 1316, 1320 (9th Cir. 1998) (citing Core-Vent Corp. v. Nobel Industries AB, 11 F.3d 1482, 1484 (9th Cir. 1993)). In this case, California's long-arm statute permits courts to exercise personal jurisdiction to the extent permitted by the Constitution's Due Process Clause. Cal. Code Civ. P. § 410.10.

"The Due Process Clause protects an individual's liberty interest in not being subject to the binding judgments of a forum with which he has established no meaningful contacts, ties, or relations." Burger King Corp. v. Rudzewicz, 471 U.S. 462, 471--72 (1985) (citing Int'l Shoe Co. v. Washington, 326 U.S. 310 (1945) (internal quotation marks omitted). Individuals must have "fair warning" that a particular activity may subject them to the jurisdiction of the forum state. Id. at 472 (quoting Shaffer v. Heitner, 433 U.S. 186, 218 (1977)). "[The] 'fair warning' requirement is satisfied if the defendant has 'purposefully directed' his activities at residents of the forum, and the litigation results from alleged injuries that 'arise out of or relate to' those activities. . . ." Id. (quoting Keeton v. Hustler Magazine, Inc., 465 U.S. 770, 774 (1984); Helicopteros Nacionales de Colombia, S.A. v. Hall, 466 U.S. 408, 414 (1984)).

In the internet context, maintenance of a website or internet advertisement alone is not enough to subject a party to personal jurisdiction in the forum; rather, there must be "something more" to "indicate that the defendant purposefully (albeit electronically) directed his activity in a substantial way to the forum state." Panavision Int'l, 141 F.3d at 1321 (quoting Cybersell, Inc. v. Cybersell, Inc., 130 F.3d 414, 418 (9th Cir.1997)). Personal jurisdiction may be based on a the effects of intentional actions expressly aimed at the forum stat and causing harm, the brunt of which is suffered - and which the defendant knows is likely to be suffered - in the forum state. Id. at 1321 (citing Core-Vent, 11 F.3d at 1486.) The Ninth Circuit has spoken clearly to this issue, holding that, even where a defendant never enters the plaintiff's home state but merely posts material accessible on the internet giving rise to a Lanham Act claim, a district court in the plaintiff's home state has personal jurisdiction over the defendant because infringement would create an injury which would be felt mainly in that state. Id. at 1322.

Plaintiff has also pointed out that its claims arise out of Defendants' activities specifically aimed at California residents. As noted, Defendants admit they entered into agreements with Care Facilities in California. Given the nature of the services advertised, it is reasonable to infer A Bed Available's website is aimed at California residents who are interested in locating available beds in California Care Facilities. Finally, Plaintiff has submitted evidence showing Defendants directly targeted California residents. Plaintiff has submitted evidence showing that A Bed Available direct mailed individuals in California advertising the website. (Opp'n, Exs. A (electronic mail messages from California residents to referencing direct mail), B (example of direct mailed post card to California resident).) Plaintiff has also submitted evidence showing that A Bed Available's website directed users to at least twelve Care Facilities in various cities in California known to have available beds (including Care Facilities in this district), and large numbers of other Care Facilities without known beds available. (Id., Exs. D--F.)

Defendants' contentions notwithstanding, it appears Defendants intentionally solicited business from substantial numbers of customers in California. This is sufficient to show, as a threshold matter, that Defendants purposefully directed their ...

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