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The Wine Group LLC v. L. and R. Wine Company

January 13, 2011


The opinion of the court was delivered by: Morrison C. England, Jr. United States District Judge


Plaintiff The Wine Group LLC ("Plaintiff") filed suit against Defendants L. and R. Wine Company and Alaby LLC (hereinafter "LR" and "Alaby", or collectively, "Defendants") for federal trademark infringement and unjust enrichment. Defendants have filed counterclaims, including cancellation of a registered trademark pursuant to 15 U.S.C. § 1064, declaration of noninfringement, federal trademark infringement, unfair competition, and unjust enrichment.

Plaintiff has answered, asserting eight affirmative defenses.*fn1

Currently before this Court is Defendants' Motion to Strike Plaintiff's Second Affirmative Defense pursuant to Federal Rule of Civil Procedure 12(f).*fn2 For the reasons set forth below, Defendants' Motion to Strike is granted.*fn3


Plaintiff owns a number of wine brands throughout the United States. Plaintiff introduced the first five liter bag-in-a-box wine in the United States in 1983, under the brand name FRANZIA. Plaintiff also filed for a trademark of a box design, which was assigned registration number 3,009,688. The description of this mark stated it "consists of the configuration of an octagonal box for use as packaging for the goods." However, the picture shows an octagonal shape, two sides of which are much longer than the other six. Defendants assert that the shape presented in this trademark is not the shape used for their products, which is an equal-sided octagon.

In March 2009, Plaintiffs applied for a new trademark, and the accompanying picture detailed an octagonal box with equal sides. The Patent Trademark Office ("PTO") assigned registration number 3,800,596 to the design. The design is also affiliated with the term OCTAVIN (registration no. 3,775,740) which is written on all packaging made with this shape. The OCTAVIN box design is currently being used to market and sell Plaintiff's premium artisan wines.

In December 2009, LR received a Certificate of Label Approval ("COLA") from the Department of the Treasury's Alcohol and Tobacco Tax and Trade Bureau ("TTB") for an equal-sided octagon-shaped box to sell a margarita flavored wine product called Like No Other ("LNO"). According to Plaintiff, Defendants' use constitutes trademark infringement of its existing registered trademarks.

However, Defendant LR asserts that it was selling wine in equal-sided octagon-shaped boxes as early as 2008. Plaintiff denies these assertions, and also contends that if any product was sold in such a container it would have been in violation of some TTB regulation. However, the specific rule or regulation that such use would be in violation of is not asserted or found on the record.


Rule 12(f) authorizes the court to strike from a pleading any insufficient defense. Rule 8 requires that, when responding to a pleading, a party must state in short and plain terms its defenses to each claim asserted against it. A defense is insufficiently pled if it fails to give the plaintiff fair notice of the nature of the defense. Barnes v. AT&T Pension Benefit Plan-NonBargained Program, 718 F. Supp. 2d 1167, 1170 (9th Cir. 2010)(citing Wyshak v. City Nat'l Bank, 607 F.2d 824, 827 (9th Cir. 1979)).

Prior to 2007, courts were only permitted to dismiss claims for relief when it appeared beyond doubt that the plaintiff could prove no set of facts in support of his claim which would entitle him to relief. Id. at 1171. See also Conley v. Gibson, 355 U.S. 41, 45 (1957). However, as established in Bell Atlantic v. Twombly, while a plaintiff still does not need to provide detailed factual allegations, grounds for entitlement to relief require more than just labels and conclusions, and mere recitation of elements of a cause of action is not sufficient. 550 U.S. 544, 555 (2007). This year, the Ninth Circuit ruled that this heightened pleading standard also applies to affirmative defenses. Barnes, 718 F. Supp. 2d at 1172.

The process of determining if the pleading contains a plausible claim of relief is a context-specific task that requires the reviewing court to draw on its judicial experience and common sense. Ashcroft v. Iqbal, 129 S. Ct. 1937, 1950 (2009).

Courts are also "not bound to accept as true a legal conclusion couched as a factual allegation." Papasan v. Allain, 478 U.S. 265, 286 (1986). A pleading standard demands more than an unadorned accusation that a party acted unlawfully. Ashcroft, 129 S. Ct. at 1949. An assertion of illegality is nothing more than a legal conclusion, and is not entitled to an assumption of truth. Id. at 1950. However, a court may consider other documents of public record, including other pleadings ...

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