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In Re: Easysaver Rewards Litigation

August 3, 2011

IN RE: EASYSAVER REWARDS LITIGATION,


The opinion of the court was delivered by: Hon. Anthony J. BattagliaU.S. District Judge

Consolidated Action

ORDER DENYING DEFENDANT

This document relates to all actions. PROVIDE COMMERCE, INC.'S

MOTION TO TEMPORARILY STAY ACTION [DOC. NO. 124]

Before the Court is Defendant Provide Commerce, INC.'s ("Provide") Motion to Temporarily Stay this action. The Court has considered Defendant's Motion, Plaintiffs' Opposition [Doc. No. 151], and Defendant's Reply [Doc. No. 154]. The hearing set for August 12, 2011 at 1:30 is hereby VACATED as this motion is appropriate for submission on the papers without oral argument pursuant to Civil Local Rule 7.1.d.1. For the reasons set forth below, the Motion is DENIED.

Background

This lawsuit arises out of the allegations in the Second Amended Complaint ("SAC") [Doc. No. 110] that Provide unlawfully engaged in, and continues to engage in, practices that deceive internet consumers into enrolling in a membership program that results in an activation fee and monthly charges being billed to the consumers' credit, debit, or Paypal accounts without their consent. (SAC 2.) Plaintiffs and Class members claim they purchased products from one or more of Defendant's commercial websites, and after the completed purchase, a pop-up window appeared offering a gift code for a discount on a future purchase. (Id. at 7.) The pop-up window contained a link to claim the gift code, which, when clicked, redirected the purchaser to a webpage seeking the purchaser's agreement to enroll in a rewards program in order to claim the gift code. (Id.) According to Plaintiffs and Class members, both those who intended to enroll in the rewards program and those who did not intend to enroll were subsequently billed an activation fee and monthly charges without their consent. (Id. at 10.) The Plaintiffs claim that the rewards program enrollment process is deceptive and misleading. (Id. at 34.) Based on these allegations, the Plaintiffs assert seventeen separate claims for relief under California and federal law against Provide. (Id. at 19-51.)

In the present Motion, Defendant moves the Court to stay the instant action until resolution of the appeal in Berry v. Webloyalty.com, Case No. 10-cv-1358-H (CAB), Ninth Circuit Docket No. 11-55764 ("Webloyalty"). (Mot. Stay 1.)

The Motion to Stay

According to Provide, the factual allegations and claims brought by the plaintiff in Webloyalty mirror the allegations and claims plaintiffs assert here and, as such, a temporary stay pending the resolution of the Webloyalty appeal will "clarify and likely simplify the issues in this action." (Mot. Stay Mem. P. & A. 1.) Because the issues presented in Webloyalty are nearly identical to the issues here, Defendant contends, the Court "will benefit from the Ninth Circuit's opinion on such claims."

Provide also argues that temporarily staying the action is appropriate for three reasons. First, a temporary stay will not prejudice Plaintiffs because "the only effect on plaintiffs is a brief delay, which does not equate to harm or prejudice." (Id. at 9.) (citing Asis Internet Servs. v. Member Source Media,

, No. C-08-1321 EMC, 2008 WL 4164822 at *2 (N.D. Cal. Sept. 8, 2008)). Second, Defendant claims that it need not demonstrate hardship or inequity in the absence of prejudice to Plaintiffs, but hardship and inequity will result if the action is not stayed. (Mot. Stay Mem. P. & A. 10) (citing Member Source Media, 2008 WL 4164822 at *2). Hardship, Provide asserts, will result if the Court does not wait for the issues in Webloyalty to be resolved by the Ninth Circuit because of the potential for inconsistent rulings negatively impacting Defendant. (Mot. Stay Mem. P. & A. 11.) Further, "litigation . . . is expensive and disruptive to Provide Commerce and its business operations." (Id.) Third, Provide maintains that temporarily staying the action will clarify and simplify the issues, thereby promoting judicial economy. (Id. at 12.)

A. Legal Standard

"[T]he power to stay proceedings is incidental to the power inherent in every court to control the disposition of the causes on its docket with economy of time and effort for itself, for counsel, and for litigants." Landis v. N. Am. Co., 299 U.S. 248, 254 (1936). Whether to stay an action depends on a court's exercise of judgment in balancing potentially competing interests. Id. (citing Kan. City S. ...


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