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Salesbrain, Inc. v. Angel Vision Technologies

United States District Court, Ninth Circuit

June 3, 2013

SALESBRAIN, INC., et al., Plaintiffs,
v.
ANGEL VISION TECHNOLOGIES, et al., Defendants.

ORDER DENYING DEFENDANT'S MOTION FOR SANCTIONS [Re: ECF No. 46].

LAUREL BEELER, Magistrate Judge.

INTRODUCTION

SalesBrain, LLC ("SalesBrain"), Patrick Renvoise, and Christophe Morin (collectively, "Plaintiffs") sued AngelVision Technologies, Inc. ("AngelVision") and Jeff Otis for claims arising out of a prior business relationship between SalesBrain and AngelVision and actions taken after that relationship ended. See First Amended Complaint ("FAC"), ECF No. 10.[1] The court dismissed Mr. Renvoise and Mr. Morin as plaintiffs, and dismissed with prejudice SalesBrain's claims against Mr. Otis for lack of personal jurisdiction, leaving only SalesBrain and AngelVision as parties to this action. 3/21/2013 Order, ECF No. 41. The court also dismissed without prejudice, among others, SalesBrain's claim against AngelVision for trademark infringement under the Lanham Act, 15 U.S.C. § 1125(a)). Id. at 22-25. SalesBrain filed a Second Amended Complaint and re-alleged its trademark infringement claim, Second Amended Complaint ("SAC"), ECF No. 44 ¶¶ 33-39, and AngelVision now moves for sanctions against SalesBrain's counsel for doing so, Motion, ECF No. 46 at 15-18. Upon consideration of the papers submitted and the record in this case, the court DENIES AngelVision's motion.[2]

STATEMENT

As described above, SalesBrain re-alleged its trademark infringement claim in its Second Amended Complaint. SAC, ECF No. 44 ¶¶ 33-39. The court previously dismissed the claim in its 3/21/2013 Order, stating as follows:

Here, Plaintiffs allege that SalesBrain has used its four neuromarketing principals as a tagline since at least 2003 and therefore have built up goodwill such that it is entitled to trademark protection. See FAC, ECF No. 10 ¶¶ 21-23. Plaintiffs also allege that AngelVision, "with at least constructive notice" of SalesBrain's rights with respect to the tag line, "adopted and used" the tag line in preparing sales and marketing materials to others, and that this use "is likely to cause confusion, mistake, or to deceive as to origin, affiliation, connection, sponsorship, or association of AngelVision with SalesBrain, or as to the origin, sponsorship, or approval of AngelVision's use of" the tagline by SalesBrain. Id. ¶¶ 24, 45. AngelVision argues, in essence, that no one could possibly be confused by its use of SalesBrain's tagline because it attributed the four neuromarketing principles to SalesBrain. See AngelVision Motion, ECF No. 16 at 9-10. Indeed, as noted above, SalesBrain attached to its First Amended Complaint screenshots of AngelVision's "Coffee with AngelVision" webinar that contain SalesBrain's four neuromarketing principals. See id., Exh. C. Below the four marketing principals the following is stated: "Source: SalesBrain." See id.
Without more, the court is hard-pressed to understand how AngelVision's inclusion of SalesBrain's four neuromarketing principals would cause consumer confusion, given that AngelVision clearly attributes them to SalesBrain. And Plaintiffs have not provided anything more. On this point, their opposition brief merely provides basic legal standards for trademark infringement and recites the trademark infringement-related allegations from its First Amended Complaint. Opposition to AngelVision Motion, ECF No. 23 at 6-7. Accordingly, Plaintiffs' fifth claim for false designation of origin under Section 43(a) of the Lanham Act is DISMISSED WITHOUT PREJUDICE.

3/21/2013 Order, ECF No. 41 at 25.

In its Second Amended Complaint, SalesBrain introduced further, more detailed allegations-"something more"-to support its trademark infringement. Specifically, SalesBrain alleges:

Continuously since approximately 2002, SalesBrain has used the Mark to identify its services and distinguish them from others, by prominently displaying its Mark in connection with its advertising. As a result of the sales and advertising by SalesBrain under its Mark said Mark has come to indicate to said purchasers a meaning of SalesBrain's services originating only with SalesBrain (or its licensees). As a result of said association by purchasers of the mark with SalesBrain, Angel vision's use of the Mark and in some cases, SalesBrain's name, has caused and is likely to continue to cause confusion by said purchasers.

SAC, ECF No. 44 ¶ 35. SalesBrain also alleges that "[its] customers or potential customers have been confused by AngelVision's advertising believing [it] is connected with AngelVision and/or has approved or sponsored AngelVision's use of its Mark" and that "[its] customers or potential customers believe or are likely to believe the two companies use the same Neuromarketing principles and techniques in creating advertising material for others." Id. ¶¶ 36, 37. SalesBrain also attached three new slides to the Second Amended Complaint that show AngelVision's use of the neuromarketing principals (although these slides still attribute the principals to SalesBrain). Id., Exh. C.

AngelVision thereafter filed a motion to dismiss the trademark infringement claim in SalesBrain's Second Amended Complaint.[3] Motion, ECF No. 46. Within the same document, AngelVision also moved for sanctions against SalesBrain's attorney Kirsten Jahn for unreasonably multiplying proceedings. Id. at 14-16. With respect to its request for sanctions, AngelVision alleges that the trademark infringement claim found in the Second Amended Complaint is "the very same claim where the same attributions are present" as found in the First Amended Complaint. Id. at 16. AngelVision states that the "additional factual allegations" of the trademark infringement claim in the Second Amended Complaint "do not in the least bit change the substance of SalesBrain's purported Lanham Act claim, " which AngelVision moved to dismiss "on the very same ground, " since the new slides in the exhibit attached to the Second Amended Complaint still attribute SalesBrain as the source of the Neuromarketing principles used by AngelVision. Id. at 15-16. Thus, SalesBrain "unnecessarily force[d] AngelVision to bring another motion to dismiss, on grounds identical to its earlier motion to dismiss, and incur attorney's fees associated therewith in the amount of $11, 650, " the amount that AngelVision requests in sanctions. Id. at 16. AngelVision also stated that the re-allegation of the claim was made "in bad faith, unreasonable and simply improper." Id.

ANALYSIS

I. LEGAL ...


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